Nikola Randjelovic

Technical Product Capabilities

Product LeadershipLeading product direction from problem definition through validation, scope decisions, and roadmap execution.

Defined MVP and Version 1 product scope, transformed fragmented feature sets into cohesive workflows, and structured product direction around business goals, usability, and delivery feasibility.
Built quarterly, release-driven, and long-term roadmaps while making trade-off decisions across competing business priorities, engineering capacity, and delivery constraints.
Worked directly with customers through demos, beta programs, interviews, feature validation, and ongoing feedback loops to improve product decisions and launch readiness.
Technical ProductOperating confidently at the intersection of product ownership, engineering reality, integrations, and technical implementation.

Worked across API validation, backend logic, system behavior, operational workflows, and technical product decisions in API-driven platform environments.
Led vendor API analysis, integration planning, technical feasibility reviews, rate limit evaluation, AI/ELD integration discovery, and implementation direction with engineering teams.
Partnered closely with engineering leadership on implementation planning, technical trade-offs, architecture discussions, mobile technical evaluations, and delivery-impact decisions.
Execution LeadershipDriving structured execution across distributed teams, dependencies, releases, and operational delivery complexity.

Led execution across frontend, backend, mobile, QA, design, infrastructure, business stakeholders, and distributed engineering teams in complex delivery environments.
Led refinement, sprint planning, dependency management, execution alignment, delivery coordination, and issue resolution across multi-team product initiatives.
Managed QA coordination, blocker reviews, release scope decisions, beta readiness, rollout preparation, production incident coordination, and go-live execution planning.
Business & StrategyConnecting product decisions with business outcomes, monetization models, stakeholder expectations, and market realities.

Used competitor analysis, niche research, customer context, and commercial understanding to shape product priorities and product-market positioning.
Contributed to pricing models, subscription structures, monetization rules, billing logic, and commercial product decisions for operational SaaS platforms.
Worked directly with business leadership, product stakeholders, commercial teams, and engineering leadership to align priorities, expectations, and delivery direction.

Work Experience

Technical Product Leadership

From engineering foundations to leading complex B2B SaaS products, platform strategy, and cross-functional execution.

Apr 2024 – Present

Apr 2024 - Present Product Manager RUTE INC

Remote / Serbia Current

Technical Product Leadership

B2B SaaS

MVP Ownership

Platform Strategy

API Integrations

Leading technical product strategy, MVP ownership, roadmap execution, and cross-functional delivery for a complex operational B2B SaaS Transportation Management platform across web, mobile, API, billing, and systems integrations.

            
                            10
                            Beta companies
                        
                            38+
                            Product & engineering org
                        
                            63
                            Jira epics
                        
                            1244
                            Reported tasks

Product Leadership

Inherited a fragmented multi-year product effort and redefined it into a cohesive MVP-ready B2B SaaS platform with clear product direction.
Owned MVP definition, Version 1 scope, roadmap planning, prioritization, epic structure, feature breakdown, acceptance logic, and release scope decisions.
Built quarterly, half-year, annual, initiative-based, and release-driven roadmaps in alignment with business goals and technical delivery realities.

Technical Product Ownership

Led technical product decisions across web, mobile, backend, API workflows, integrations, and operational platform behavior.
Participated in architecture discussions, backend/frontend refinements, system behavior definition, API validation, and implementation planning with engineering leadership.
Performed technical evaluation for mobile implementation decisions, including geofence library selection, validation, and implementation direction.

Execution & Business Impact

Led cross-functional execution across 11 frontend, 17 backend, 4 mobile, 2 QA, 3 design, DevOps, SysAdmin, and broader business stakeholders.
Worked directly with beta customers through demos, interviews, feature validation, feedback loops, competitor analysis, and market research.
Contributed to pricing, billing architecture, subscription logic, monetization decisions, beta go-live planning, and operational product launch readiness.

Platform & Integration Leadership

Led product ownership across dispatch, loads, payroll, billing, authentication, mobile workflows, OCR initiatives, operational workflows, and platform modules.
Directed external technical integrations, including AI ELD device integrations, API capability analysis, rate limit evaluation, engineering coordination, and product implementation planning.

Jul 2023 – Oct 2024

Jul 2023 - Oct 2024 Technical Project Manager Better Collective

Niš, Serbia / Remote collaboration

Revenue-Critical Platforms

Technical Leadership

Platform Modernization

Stakeholder Management

Cross-Team Delivery

Led technical product execution, prioritization, modernization initiatives, and business-critical delivery across revenue-impacting digital platform operations in a high-scale affiliate ecosystem.

            
                            250+
                            Affiliate websites
                        
                            60%
                            Revenue exposure
                        
                            3
                            Engineering teams
                        
                            30%
                            Modernization program

Business & Product Execution

Owned prioritization and execution decisions across multiple engineering teams supporting revenue-generating affiliate platform operations.
Worked directly with business stakeholders and marketing teams to translate commercial priorities into delivery roadmaps and implementation plans.
Balanced business urgency, delivery constraints, stakeholder expectations, and platform dependencies in fast-moving commercial environments.

Platform Modernization

Led modernization of a business-critical internal platform used to manage campaign operations, tracking workflows, and affiliate activity execution.
Coordinated design, engineering, and implementation planning for React-based modernization initiatives supporting revenue-generating business operations.

Operational Leadership

Managed incident escalation and delivery coordination for revenue-critical production systems during high-traffic commercial events.
Led dependency management across engineering teams and supported business continuity for large-scale digital platform operations.

Jun 2021 – Jul 2023

Jun 2021 - Jul 2023 Scrum Master Better Collective

Niš, Serbia

Agile Transformation

Delivery Leadership

Team Enablement

Execution Frameworks

Cross-Team Alignment

Led agile delivery transformation, cross-team execution discipline, and product-delivery alignment during organizational scaling and operating model change.

            
                            3500+
                            Sites supported
                        
                            2
                            Engineering teams
                        
                            Spotify
                            Agile model
                        
                            Global
                            Platform operations

Transformation Leadership

Supported company-wide agile transformation and helped implement a Spotify-inspired operating model across engineering teams.
Defined Jira structure, workflow standards, delivery processes, and execution frameworks across teams with differing operational needs.

Product & Delivery Alignment

Worked deeply with product ownership and engineering teams to improve prioritization, delivery clarity, planning quality, and stakeholder communication.
Supported backlog structuring, estimation alignment, sprint planning, team facilitation, and execution predictability.

Leadership Evolution

Expanded beyond traditional Scrum Master responsibilities into delivery leadership, operational execution, and product-support decision-making.

2014 – 2021

2014 - 2021 Technical Foundation

Senior Web Programmer / Web Developer / WordPress Developer

Better Collective · Shindiri Studio · Synetic

PHP

JavaScript

React

HTML / CSS

Git

Web Platforms

Built the engineering foundation that now strengthens technical product leadership, systems thinking, and implementation-aware product decision-making.

Senior Web Programmer Better Collective

May 2019 - May 2021

Worked on web platforms and development workflows, connecting implementation quality with business and product needs.

PHP

WordPress

JavaScript

React

Sass

Senior Web Developer Better Collective

Nov 2018 - Apr 2019

Delivered frontend and WordPress-based web work while supporting technical decisions and implementation consistency.

WordPress

JavaScript

PHP

CSS

Git

Developer Better Collective

Jul 2018 - Oct 2018

Built and maintained web properties in a performance and content-driven product environment.

HTML

CSS

JavaScript

PHP

Web Developer Better Collective

Mar 2017 - Jun 2018

Developed and maintained web experiences, gaining practical grounding in production web delivery.

HTML

CSS

JavaScript

WordPress

Web Developer Synetic

Nov 2016 - Feb 2017

Worked on web development implementation and delivery foundations across client-oriented projects.

HTML

CSS

JavaScript

PHP

Web Developer Shindiri Studio

Sep 2014 - Oct 2016

Started professional web development work across WordPress and frontend implementation.

WordPress

HTML

CSS

JavaScript

References

What stood out most was the ability to bring structure to complexity and turn broad business ideas into clear product direction. Strong ownership, practical decision-making, and technical understanding helped move the platform toward a much more focused and execution-ready product.

Ivan Stoiljkovic RUTE Inc | Chief Executive Officer

Balancing business priorities, stakeholder expectations, and technical realities in fast-moving commercial environments requires both structure and judgment. That combination consistently helped teams stay focused on what created the strongest business impact.

Camille Boujassy Better Collective | Head of Group Partner & Business Operations

Strong organization, practical leadership, and clear prioritization made collaboration highly effective. The focus was always on outcomes, long-term product decisions, and creating an environment where teams could perform at a high level.

Tarik Alikadic RUTE Inc | Frontend Team Lead

Strong product thinking, technical understanding, and a clear view of the bigger picture made collaboration highly effective. Product decisions were thoughtful, grounded in business context, and aligned with long-term platform goals.

Alen Veljan RUTE Inc | Senior .NET Developer

What I enjoy

Interests

A mix of adventure, creativity and technology - the things that keep me exploring, building, and learning.

                        
                    PhotographyPhotography is my creative outlet and a way to explore atmosphere, detail, and composition. I enjoy outdoor, travel, and cinematic-style photography, always looking for interesting angles rather than simply documenting places.
Canon R6 · Creative Outlet

                    HikingI enjoy mountain hiking, winter conditions, and challenging trails that combine endurance, adrenaline, and exploration. For me, hiking is about pushing limits, discovering new routes, and spending time far from everyday routines.
Winter Hiking · Endurance · Adventure

                    CyclingRoad cycling is one of my favorite ways to disconnect, stay active, and explore new routes. I enjoy longer rides, open roads, and the rhythm of covering distance on two wheels.
Road Bike · Endurance Rides

                    TravelingI prefer road trips, city breaks, and active travel where I can keep moving, exploring, and discovering new places. I enjoy cultures, architecture, everyday life, and photography across Europe and beyond.
Europe · Asia · America

                    Linux & Self-Hosted TechLong-time Linux user with a strong interest in servers, self-hosted infrastructure, AI/LLM experimentation, automation, and homelab projects. Arch Linux has been my primary operating system for more than a decade.
Arch Linux · Homelab · AI

                    Smart Home & Tech TinkeringI enjoy building, fixing, and integrating smart home systems, sensors, automations, dashboards, and self-hosted tools. This includes Raspberry Pi projects, connected devices, and practical technical experiments around the home.
Raspberry Pi · Flipper Zero · Automation

Let's connect

Let’s turn complex ideas into products that actually work.

I lead complex B2B product initiatives where product strategy, technical reality, and business priorities need to align to build something meaningful.

Email

Best for direct conversations, product opportunities, and professional collaboration.

[email protected]

Professional background, experience, and career highlights in one place.

/in/ranikola

GitHub

Technical projects, experiments, and hands-on work that reflect my engineering foundation.

/ranikola

Instagram

Photography from travels, hikes, landscapes, and everyday moments.

/ranikola

Based in Serbia

Open to remote opportunities worldwide

The hardest part of product isn’t the idea. It’s making the right decisions.

Technical Product Lead | B2B SaaS Platforms

Technical Product Capabilities

Technical Product Leadership

Product Leadership

Technical Product Ownership

Execution & Business Impact

Platform & Integration Leadership

Business & Product Execution

Platform Modernization

Operational Leadership

Transformation Leadership

Product & Delivery Alignment

Leadership Evolution

References

Interests

Let’s turn complex ideas into products that actually work.

Nikola Randjelovic

Overview

Contact

Download My Resume