Professional Skills
Defining product direction, MVP scope, and priorities across complex B2B systems.
Using market insight, user feedback, and beta learning to support stronger product decisions.
Turning product intent into aligned execution across teams, functions, and delivery constraints.
Working comfortably across product, design, and technical tooling in platform and API-driven environments.
Work Experience
Impact
External B2B Transportation Management System (TMS) for carrier companies (web and mobile). Defined the MVP scope, connected core modules into functional user flows, and led the product through beta toward launch.
- Owned MVP definition and Version 1 scope, transforming disconnected features into cohesive end-to-end product flows
- Led product execution across a multi-team organization of ~40 people (~30 developers) spanning frontend, backend, mobile, QA, and design
- Conducted competitive analysis and market research to define pricing strategy and identify potential enterprise client segments
- Led demo presentations for prospective clients and managed ongoing beta tester communication, translating user feedback into prioritized product decisions
- Collaborated with the design team in Figma, reviewing prototypes and defining UX acceptance criteria across web and mobile flows
Result
Defined and delivered the first MVP of the TMS platform; completed the initial beta phase with five carrier companies and prepared the second beta cycle ahead of planned launch.
Additional Product Oversight
- Led product structure and delivery standards across three e-commerce products, supporting two cross-functional teams of six developers via headless WordPress and Next.js
- Led prioritization and execution across two distributed teams (UK, Serbia, Poland), supporting ~250 affiliate websites and campaign infrastructure
- Coordinated engineering delivery with stakeholders across Denmark, the UK, France, and the US, aligning campaign deadlines with technical execution
- Managed a WordPress-based backend powering high-traffic affiliate systems in a performance-critical environment
- Oversaw the rebuild of a React-based banner automation platform, improving campaign efficiency and analytics visibility
Result
Delivered stable execution across revenue-critical systems while rebuilding key campaign infrastructure.
- Remove impediments for the team to deliver according to their goals.
- Support product owner(s) in their mission
- Educate team about agile and scrum principles
- Facilitate some of the scrum meetings
- Drive scrum implementation efforts across the company
- Mentor junior Scrum Masters
- Help coordinate releases
- Coordinate efforts across several teams working on related projects
- Build and maintain reusable, scalable code in custom build WordPress plugins.
- Define, analyze, plan, forecast, measure, maintain and improve all aspects of the availability of custom-built WordPress Plugins.
- Maintain the security, confidentiality, and integrity of data operations in WordPress plugin related tasks. Design, implements, and operates controls and management strategies to allow this.
- Provide documentation as required and participate in code reviews, planning sessions, and routine status stand-ups.
- Improve development workflow and quality through the use of staging sites, Git version control, and other tools.
- Design, code, test, correct, and document simple programs or scripts under the supervision of a more senior leveled developer.
- Applies key principles of modern standards approach and how they apply to the work they are undertaking and will apply under the guidance of more senior leveled developers.
- Fixes faults following agreed procedures.
- Carries out agreed infrastructure maintenance tasks.
- Assist as part of a team on the design of components of larger systems.
- Integrates systems and overcomes challenges of designing, building, and testing interfaces between systems.
- Focuses on user needs by taking into account user stories.
- Defines, analyzes, plans, forecasts, measures, maintains, and improves all aspects of the availability of services. Controls and manages service availability to meet the needs of the business cost-effectively, including managing the capability, functionality, and sustainability of service components (including software, network resources, and software/infrastructure as a service).
- Maintains the security, confidentiality, and integrity of information systems through compliance with relevant legislation and regulations. Designs, implement, and operate controls and management strategies to allow this.
- Design, code, test, corrects, and documents simple programs or scripts under the supervision of a more senior leveled developer.
- Applies key principles of modern standards approach and how they apply to the work they are undertaking and will apply under the guidance of more senior leveled developers.
- Fixes faults following agreed procedures.
- Carries out agreed infrastructure maintenance tasks.
- Assist as part of a team on the design of components of larger systems.
- Integrates systems and overcomes challenges of designing, building, and testing interfaces between systems.
- Focuses on user needs by taking into account user stories.
- As Support Team lead I was responsible for team of two people. I fixed bugs in WordPress themes and plugins and posted an update afterwards. Redesigned, added new functionality, and created WordPress themes and plugins.
Education & Seminars
BIZIT - Battle for users
online/Belgrade, Serbia
Regional Scrum Gathering Belgrade
online/Belgrade, Serbia
WordCamp Europe
Berlin, Germany
PHP Serbia
Belgrade, Serbia
Grow IT
Novi Sad, Serbia
WordCamp Europe
Belgrade, Serbia
IT Connect
Niš, Serbia
CODEstantine 3.0
Niš, Serbia
WordCamp Europe
Paris, France
Fund Sourcing 2011
JCI - Nis, Serbia
New Leaders
AIESEC - Belgrade, Serbia
Open IT
AIESEC - Nis, Serbia
New Leaders
AIESEC - Nis, Serbia
Open IT
AIESEC - Nis, Serbia
The role of youth in the regional work on dealing with the past
The Quaker Peace & Social Witness - Jahorina, BiH
Strengthening non-governmental sector in the south and east Serbia
OGI Niš - Knjazevac, Serbia
Mechanical engineering for computer construction
Technical School Knjaževac
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